Mobile Wallet Marketing
With more people opting to pay with their fingertips, mobile wallet technology is becoming more prevalent in both private and public organizations. This type of marketing allows companies to reach new markets and create loyal customers that have grown using the technology. Marketers can also provide information about deals, promotions and events directly to their database. In some cases, a mobile wallet user will even be able to download an app that allows them to take their wallet wherever they go. Mobile marketing apps are not necessarily new. In fact, Google was one of the first companies to incorporate this type of technology into their products. However, they did not launch it publicly. Instead, they released the Android version and later released the iPhone. As such, competition quickly grew between the two companies who released their versions at almost the same time. Mobile marketing offers some unique advantages that make it more appealing than other forms of promotion. First,...